Radix

Role
Senior Product Designer
Scope
Product strategy · Research · UX/UI · Design systems
Product
PropTech · B2B SaaS

Multifamily analytics

Making complex real-estate data easier to analyze and act on.

Radix is a multifamily analytics platform used by property teams, investors and analysts to understand markets, benchmark performance and evaluate investment opportunities.

I worked across the core analytics experience, customizable dashboards, the design system and ProForma — helping simplify complex workflows while building a more scalable product foundation.

Radix property management table layered with a customizable analytics dashboard

  • +65%Dashboard engagement within the first month

The Problem

Powerful data was difficult to navigate at scale.

Radix brought together large amounts of market, property and financial data, but analysts still needed to move between dense dashboards, modeling workflows and reporting tools to reach decisions.

  1. 01

    Dense analytical workflows

    Users needed to interpret large amounts of property and market data without losing context.

  2. 02

    Limited dashboard flexibility

    Different analysts needed different combinations of metrics, comparisons and views.

  3. 03

    Inconsistent product patterns

    As the platform expanded, interface patterns and components had evolved unevenly across the product.

Discovery & Research

Understanding how analysts actually worked

I worked with analysts, product managers and internal stakeholders to understand how users compared properties, benchmarked markets, built financial scenarios and prepared reports.

  1. 01

    Analysis crossed multiple workflows

    Property comparison, market benchmarking and financial modeling were interconnected rather than isolated tasks.

  2. 02

    Different users needed different views

    Analysts needed flexibility in how information was organized instead of relying on one fixed dashboard structure.

  3. 03

    Speed mattered as much as depth

    The platform needed to preserve analytical detail while reducing the effort required to reach and communicate an insight.

Design decision 01

Giving analysts control over their dashboards

Rather than forcing every workflow into the same dashboard, the experience was redesigned around customizable views that allowed analysts to surface the metrics most relevant to their work.

The challenge was balancing flexibility with readability: users needed control over complex analytical content without turning the dashboard into an unstructured canvas.

Radix employment dashboard with configurable chart widgets and a metrics rail
Widgets can be rearranged, so a dashboard follows the analysis.A persistent rail keeps market context beside the charts.

  1. 01

    Flexible composition

    Allow dashboards to adapt to different analytical workflows.

  2. 02

    Scannable visualization

    Create clearer hierarchy across charts, metrics and comparisons.

  3. 03

    Reusable widgets

    Use consistent analytical components that could scale across dashboards.

Design decision 02

Building a system for a data-heavy product

As Radix expanded, interface patterns had evolved inconsistently across dashboards and workflows. I led the redesign of the design system to create a more coherent foundation for both existing and future product work.

The system covered foundational styles and reusable components for analytics-heavy interfaces, including typography, color, controls, inputs, filters, tables, popovers, icons and data visualization patterns.

Radix design system component sheet showing button and input variants across states
Radix design system icon library organized by name and state

  1. 01

    Consistent foundations

    Standardize typography, color and interaction patterns.

  2. 02

    Analytics-ready components

    Build reusable patterns for filters, tables, inputs and data visualization.

  3. 03

    Scalable implementation

    Create components that could support both legacy and new product experiences.

Design decision 03

Turning an internal tool into a standalone investment product

Customer interviews revealed that analysts were exporting Radix data into spreadsheets to build investment models manually. That workaround exposed a gap between Radix’s analytics and the financial decisions users were making outside the product.

ProForma was designed to close that gap — bringing property setup, competitor analysis, market data, scenario modeling and reporting into one workflow, and helping position the capability as a standalone paid product.

ProForma summary view combining a market map, employment charts and industry breakdowns

  1. 01

    Property & portfolio setup

    Create and manage properties and organize the information needed for investment analysis.

  2. 02

    Competitive analysis

    Compare properties, competitors and market information within the same workflow.

  3. 03

    Modeling & reporting

    Explore financial scenarios and turn analysis into reports that could be shared or exported.

ProForma property table listing addresses, units and managing organizations alongside analytics
Property-level and portfolio insights in one workspace.Reporting and exports extend the workflow beyond the dashboard.

Outcome & Impact

The work helped Radix evolve both its core analytics experience and the product foundation underneath it.

Customizable dashboards gave analysts more control over how they worked with data, the redesigned design system created reusable patterns across the platform, and ProForma expanded from an internal capability into a standalone product offering.

  • +65%Dashboard engagement within the first month

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